The main guideline was the mask of the wolf, connotation a festive universe, bringing together which takes all its meaning by the initial name of the brand; the Bal de Madame B.The main objective as well as the expectations, guided by photographic inspirations, are on the one hand, a logo with a festive character, a visualization of a wolf mask, and on the other, a reminder of the process, materials used during the printing, encompass and emphasize the principle of creation, the personnalit of the client, of the artist.